our story

Hello, hello, hello!

Thrilled you found me. Now lets cut to the chase.

Little Hip Squeaks is an ultra-modern brand for ultra-modern babies, tots and kiddos. No little dancing frogs. No puffy clouds. Don’t be ashamed to say you dress your kid nicer when you take them to the play date. It’s OK, we all do. We all want our kid to look like the hip, cool kid. Little Hip Squeaks is a collection of items to show off just how cool you AND your kid are.

All fabrics used for LHS are designed by me (putting that Graphic Design degree to use, baby!) and used exclusively for LHS (meaning no one else can get it!) My fabrics are digitally printed with another small business located here in the USA on USA grown 100% certified organic cotton with eco-friendly inks. In my Brooklyn, NYC workspace, I whip it up into blankets, hats, bibs, burp cloths, and all the other rad stuff you see.

The whole thing started while I was pregnant with my little dude, Eli. He’s awesome. I really really wanted a boy, but when I started to look for “boy stuff” I was FREAKING. OUT. Little slugger? Mom’s New Man? Tiny mice driving a huge tractor? No thank you. And yes, robots are cute, dinosaurs are fun, but I wanted something that could be a little more mix and match. I like SIMPLE. Dots, stripes, chevron, plaid.

I ended up breaking out my old sewing machine, and made a few baby hats for him out of old striped t-shirts that didn’t fit my giant 7 months pregnant belly, and got ADDICTED. They were SO cute, I made a bunch for two other pregnant friends, and gifted them at their baby showers. Turns out, everyone wanted to know where I got them. Yadda, Yadda, Yadda. I hit up a local thrift store to find some cool easy-prints, made a dozen more, and on to Etsy they went. By some stroke of luck, I’d sold TWO in the first day!

Somewhere along the way, I decided I wanted to make Eli a soft chevron blanket. Well, such a thing did not exist, my friends. So, I designed the simple pattern, sent it off to the printer I was now using for my hats fabric, made him two blankets and was in LOVE. So soft, so cool. So bright and fun. And again, moms were askin’. So, to Etsy they went. To this day, they’re still my best seller.

I ran LHS for about 7 months while working my demanding 9-5 job at a magazine publisher. I met some incredibly influential people along the way, and eventually was able to quit my job and do LHS full time (after a lot of convincing my husband that we’d still be able to pay our NYC rent). And here we are.

I’m constantly designing new prints and coming up with new ideas for things to bring to the shop. I’d love for you to follow along and see what I’m up to.

xoxo

Amy